morpheusmedia: Burberry Bespoke: Fashion House...

mobi.luxe

Scott Forshay is an Austin, Texas-based mobile marketing and commerce strategist, specializing in the fashion industry segment for prestige and luxury brands and couture houses. His expertise in devising, developing, and executing strategic mobile initiatives for numerous industry heavies focuses on the effective utilization of the mobile medium to enhance the mobile identities of brands. As a highly identifiable evangelist of mobile technologies published in many media outlets and featured on the industry speaker circuit, Forshay is a defining advocate of the mobile 2.0 philosophy. He champions the transformative capabilities of the mobile medium and its role in the emerging marketing (r)evolution from traditional B2C models to a C2B model, where shoppers are empowered with historically unparalleled access to brands, regardless of time, space, or location. His missives on the mobile market can be found on mobiluxe.wordpress.com and he can be followed on Twitter @mobiluxe.

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November 7, 2011

morpheusmedia:

Burberry Bespoke: Fashion House Heralds New Era Of Mass Customization

The long-heralded ideal of mass customization by luxury and fashion retailers across the world has finally been made possible, with the introduction of the special interactive program by Burberry. The program, called “Burberry Bespoke,” is regarded as a welcome change from traditional forms of shopping.

Customers will now be able to choose fabrics, patterns, designs, cuts and even colors. In addition, they will also be able to scroll through various options in collar styles, cuff straps and mink linings, among others.