mobi.luxe

... an exploration of mobile trends in luxury and prestige retail.

0 notes &

A Formula for Mobile Success

Models like this generate uniquely branded “mobile moments”, that begin with a deep understanding of the diverse capabilities of different, yet connected, channels, and eventually deliver a distinct and improved experience in the brand’s image. 

0 notes &

5 Flaws in Your Mobile Marketing Strategy

5 Flaws in Your Mobile Marketing Strategy
Scott Forshay is a luxury and premium brand marketing consultant and mobile strategist who’s been featured in PSFK, Luxury Daily, Fashion’s Collective, Business of Fashion and The Wall Street Journal. He is the creator and editor of mobi.luxe, and can be followed on Twitter @mobiluxe. The hype…

0 notes &

Care to Own a Banksy? One Hotel Dares Its Guests to Steal His Works

MELBOURNE — Art Series Hotel Group, owners of three art-themed boutique hotels each inspired and dedicated to a different Australian contemporary artist, has managed to drum up a storm of publicity by offering an irresistable challenge to wannabe art thieves, daring them to steal a work of art byBanksy from one of their hotels. From the December 15, 2011 to January 15, 2012, paying guests were encouraged to try their hand at pilfering signed and authenticated work by the street art legend. If the aspiring crook could sneak the piece past hotel staff and out of the hotel without getting caught, it was theirs. But budding bandits had first to find the work of art — which was moved between the three hotels to make a heist even trickier.

0 notes &

The Mobile Marketing Value Exchange

Regardless the strategies or technologies employed, successful mobile marketing relies heavily on a fair and evenly balanced value exchange between consumer and brand. Given the intensely personal nature of smart devices, coupled with the fact that the device is nearly always within arm’s reach, it is more important in mobile marketing to avoid being intrusive and irrelevant. Consumers will not give up their valuable information in exchange for clutter or noise. Focus on an understanding of the currency of mobile marketing and utilize it to create an exchange that delights both the audience and the brand that value them.